I’ll come right out and say it–I read a lot of fashion blogs. When style bloggers are asked what they enjoy most about blogging, the most common answer I’ve seen is “the community,” or “making all of these great new friends.” And it’s true–many bloggers become friends with each other, attending events and sharing clothing. I’ve even made a couple of friends by blogging.
But sometimes blogging can feel a lot like high school, complete with cat fights and popularity contests. Fashion blogging is a trend that has blown up over the last couple of years. There are style blogs for every type of woman: older women, transgendered, scientists, teachers, lawyers, petite women, curvy women–you name it, there’s a style blog out there for you. But despite this seeming diversity, many style bloggers maintain an exclusive “members only” kind of attitude, making most of the community seem like an exclusive clique. Most of the successful and well-read bloggers stopped responding to comments and reading other blogs long ago, yet still try to maintain a friendly and familiar tone with their readers. They post photos of each other and link to their other connected fashion blogger friends, gushing about some boutique event or another where they got to take home new clothing to add to the piles already sent to them by sponsors.
I don’t have a problem with sponsorships or making friends in the blogging community–it’s the exclusivity that gets to me, the very clear message that if you’re not “in,” your blog doesn’t matter. It’s very tough to find a solid audience in a field so saturated with content, and when the content is so often glossier, flashier, and full of free designer clothing and sponsored giveaways, it’s tempting to give up–especially when other bloggers start doing the very thing you’ve been doing with your blog for the past two years.
I know I’m not the only one with these complaints–I discovered a forum recently where others trade comments and rants about fashion bloggers, and though it’s fascinating to read through the comments and see that many other people share my opinions, many of the comments are just mean-spirited and unfair. I don’t think it’s appropriate to tear down a blogger because of what she looks like or what shape her body is in.
In an ideal world, people would appreciate quality content and the prettiest, most popular, and wealthiest girls wouldn’t keep getting all the luck (and the readers…and the sponsorships…and the book deals). But the world doesn’t work that way, so I (and a ton of other great blogs) will continue to try to produce good writing and fun posts, not because it will get me free stuff, but because it makes me happy.
What do you guys think? Do you read other fashion blogs? Do you get this same vibe, or is it all in my head? Is it even worth talking about?